Dr. Evaline Echols, professor of business at Lee University,
presented a paper at the 77th annual International
Convention of the Association for Business Communications (ABC) in
Honolulu, Hawaii. The theme for the conference was
"Communicating Sustainability in Business."
ABC is an international, interdisciplinary organization
committed to advancing business communication research, education,
and practice. This year's conference included participants from 20
Echols' paper, titled "Tearing Down Walls and Building Bridges
Through Storytelling in the Communications Classroom," reflects
research and results of surveys administered to business
communication students in regard to storytelling. Echols asserts
that storytelling serves several purposes in the classroom, such as
overcoming anxiety of public-speaking, building rapport between
students and professors, and learning to think quickly.
"This conference emphasized how to communicate effectively in an
increasingly complex and interconnected global environment and
included world renowned speakers and panelists," said Echols.
Echols had the opportunity to hear different perspectives on
communicating social, environmental, and economic issues in a
global context, as well as up-to-date pedagogies for teaching
communication and leadership courses.
Echols has been a professor of business for 28 years, serving as
chairperson of the Department of Business from 1984-2004. As
a professor of business education at Lee, she currently teaches
Business Communications, Organizational Communication and
Leadership, and Managerial Communication.
For more information about the Association for Business
Communications, visit http://businesscommunication.org/about.